November 2011
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PruHealth announces new Vitality benefits
Along with a few hundred other advisers, I attended the Intercontinental hotel on Park Lane yesterday to hear PruHealth announce some enhancements to its ‘Vitality’ concept. In brief, Vitality is a wellness engagement programme that offers rewards to the member while improving the insurer’s claims experience. That’s the theory, anyway.
PruHealth appeared to pull back from...